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Marketing Leader: Decoded analyzes what companies actually want when they hire Heads of Marketing, Marketing Directors, and VPs.

We analyze real job listings to spot patterns, translate corporate speak, and identify the skills that separate candidates. Each episode breaks down 2-3 job descriptions around a theme — what they say, what they mean, and how to develop the capabilities they're really testing for.

No guru promises. No generic advice. Just grounded insights from someone who's read hundreds of job listings and knows how to spot the signal in the noise.

For marketers who want to lead teams, not just run campaigns.

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Why do two identical marketing leadership roles ask for completely different things? One wants \"strategic planning with tactical execution.\" The other wants \"executive presence and stakeholder influence.\" Same job, same pay. One difference: hybrid versus onsite. Companies aren't asking for different skills—they're asking for different operating styles.

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